ARCHIVES

Liva’s Fluidity takes over Mumbai city
31 Mar 2019

Liva’s Fluidity takes over Mumbai city

The city is in awe as it witnesses India’s first ‘Dancing Fabric’ at Oberoi Mall, Goregaon. Installed by Liva, a fashion fabric brand of the Aditya Birla Group, this larger than life unit shows a27 feet long fabric flowing midair. The uniqueness of this installation is that it moves as you move – literally. You move your hand over the motion sensors and the fabric copies your hand movements.

Read More
Brands add depth and range to portrayal of women this Women
08 Mar 2019

Brands add depth and range to portrayal of women this Women's Day

#MyLifeMyTag celebrates the fact that only YOU define your own tag.Today, the way one dresses, how one speaks, how unabashed ones views are, can earn one the tag of being reserved, brash or uncultured, and it is time this is changed.You are the creator of this tag and it is because of the powerful spirit of women like you that we run seamlessly.

Read More
Brands touch upon issues hounding the women of today!
08 Mar 2019

Brands touch upon issues hounding the women of today!

An unfortunate turn of events in the human history has lead us into a world where women have to “prove” themselves to “show” they are deserving, for everyone to “know” their worth. But the world of advertising is using its resources, to provide a voice to the ones working towards turning the situation around with campaigns subjecting issues women face in today’s world.

Read More
महिला दिनानिमित्त काय गिफ्ट्स देता येतील तुमच्या आयुष्यातील स्पेशल
05 Mar 2019

महिला दिनानिमित्त काय गिफ्ट्स देता येतील तुमच्या आयुष्यातील स्पेशल 'महिलांना'

यामध्ये वेगवेगळे चेक्सचे पॅटर्न उपलब्ध आहेत. सध्या चेक्सचा ट्रेंड आहे. स्कॉटिश प्लेड्सपासून ते अगदी गिंगहॅम, फ्लॅनेल, मद्रास चेक्ससारखे प्रिंट्सही उठून दिसतात. असे प्रिंट्स आधीही लोकप्रिय होते. शिवाय असे प्रिंट्स कोणत्याही सीझनमध्ये वापरता येत असल्यामुळे जास्त विचार करावा लागत नाही. यामध्ये पारंपरिक जुन्या पद्धतीने बफेलो चेक्स वा सेल्टिक टार्टनही आहेत. 

Read More
Kangana Ranaut roped in as the face of sustainable fabric brand
23 Jan 2019

Kangana Ranaut roped in as the face of sustainable fabric brand 'Livaeco'

Liva, the leading ingredient consumer brand of the Aditya Birla Group, has unveiled an eco enhanced variant of Liva fabric i.e. Livaeco. National-award-winning-Bollywood-actress Kangana Ranaut has been roped in as the face of this new age sustainable fabric

Read More
Kangana Ranaut launches Livaeco, a new sustainable fabric
22 Jan 2019

Kangana Ranaut launches Livaeco, a new sustainable fabric

Since the fashion industry came under the sustainability scanner in 2013, following the Rana Plaza disaster, industry leaders, conscious consumers and celebrities have been making more mindful choices. Today, undoubtedly, there is a growing need to make our wardrobes more sustainable and make better choices. 

Read More
LIVA launches  LAPF Studio  in Tirupur
18 Apr 2018

LIVA launches LAPF Studio in Tirupur

Being the giant in VSF, Grasim Industries' LAPF studio could play a major role in the diversification. It is always an advantage...

Read More