Fashion plays as much an important role for men as much as it is for women therefore, providing a sustainable yet comfortable fabric to them is also very crucial. At present the Aditya Birla Group has in-house apparel brands such as Peter England, Allen Solly, Loius Philippe, Van Heusen, and People which compete with the existing brands for men’s fashion. Expanding LIVA in men’s fashion will give the added benefit of the Group’s efforts towards providing everyone with the best. The expansion of our fibre to men’s apparel is set to revamp the men’s fashion industry by providing the same flexibility, breathability, and smoothness that it gives to the existing women’s fashion industry.