“Strengthening the reach and relations with partner brands as well as increasing our presence in the value chain were two key objectives of participating in the show. The outpour of positive response from the visitors and multiple business leads procured through the course of the event has greatly contributed to the success of Liva’s presence at the show.”

- Spokesperson from Birla Cellulose.

LIVA is set to expand its presence in the intimate wear category, given that the industry is expected to grow by around 12% in the coming years. “The objective of participating in the show was to strengthen the reach and relations with partner brands and increase Liva’s presence in intimate wear category. The exhibition proved to be an excellent platform to showcase our consumer focused offerings and gain valuable insights from the buyers through whom the customized offering were procured.”

– A spokesperson from Birla Cellulose.

Premium labels including Parasmani, Surya Sarees, Parvati Fabrics and many others also presented their contemporary festive collection “Reimagined” with Liva. Indian celebrity and fashionista, Mandira Bedi was also one of the many designers to craft and showcase her Liva fabric infused collection on the ramp.

Various Liva partners from different textile hubs around the country such as Varanasi, Chanderi, Bhagalpur, Salem, Kolkata, Delhi and Surat also showcased their latest collection of sarees and lehengas at the Liva Pavilion. Value Chain Partners from prominent hubs also showcased their collections at the lounge for the first time.

The event received an overwhelming response and was attended by over 1,500+ retailers, boutique owners and wholesalers from all over India including top players like Nalli’s, Chennai Silks and Manyavaar amongst others. Liva leveraged its attributes of drape, natural sheen and softness to re-imagine the saree in a new way for its customers. To better suit the needs of the value chain, LIVA also introduced new blends for both occasion and regular wear.

Mr. Dilip Gaur, the Managing Director of Grasim Industries Ltd., believes that Saree is an iconic category, but its growth has been sluggish in comparison to other women’s wear categories. Which is why there is a strong need for innovation brought about with Liva, and its fluidity.

The purpose behind this was to use Liva Pavillion as a platform to allow LAPF members to promote their viscose-made products effectively. And while 11 of our partners chose to participate with us as a part of Liva Pavillion, the other 12 successfully exhibited their products individually. The event received a footfall of over 2,000 people in just 3 days.

Visitor profile: Retailers, Distributors and Agents
Participants: Intimate wear brands
Some top brands who participated were:
Hanes, Triumph, Pretty Secrets, Enamore and Naidu Hall

The following brands showcased their collection made from Liva fabric:
Elini – for Kurti
Prisma – for leggings
Monica – for stoles
Gokul Tex and  Anjali – for woven fabrics
KTP/ Keshrinandan – for knit fabrics
AW 19/20 collection from Liva and fabric innovations from LAPF partner was displayed as well.