LAPF Connect
Aditya Birla Group

A makeover for Sarees.
A boost for your business.

Introducing Drapes by Style. Comfort. Ease.

Discover a whole new world of possibilities in Sarees with Liva.

Liva fabric offers Drapes that blend into every occasion. Liva, a new-age naturally created fabric (in a pure or blended form) that transforms not just the garment but also the person wearing it. It is comfortable, soft, 100% natural, and eco-friendly. Moreover, it’s as versatile as a fabric can ever be, as it makes even Sarees flow too.

  • The Saree is an extremely popular garment across the nation:- Retail value of women's wear market in india is estimated to be around Rs.122,600 Crore(US$ 19.2 billion) in 2017 | Indian Saree market alone contributes nearly 33% amountiong to nearly Rs.38,000 Crore | From the year 2018 to 2023 the Indian Saree market is expected to grow at a CAGR of 5%-6%. | Indian rural market account for nearly 60% of the overall Saree consumptionThe Saree is an extremely popular garment across the nation:- Retail value of women's wear market in India is estimated to be around Rs.122,600 Crore(US$ 19.2 billion) in 2017 | Indian Saree market alone contributes nearly 33% amountiong to nearly Rs.38,000 Crore | From the year 2018 to 2023 the Indian Saree market is expected to grow at a CAGR of 5%-6%. | Indian rural market account for nearly 60% of the overall Saree consumption
  • Indian Saree Market, by Fiber - Man-made/Blended Material (72%) | Cotton (26%) | Silk (2%)

Cotton used to be the popular material for the saree earlier. But, over the years, user preference has changed. Manmade/blended materials (majorly Viscose) now account for nearly 72% of other overall market, with cotton accounting for 26%. Silk contributes nearly 2% to the overall consumption of fibre.

Click Here to Know More on Indian Saree Trends.


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