Grasim Grows 70 Years Young!
Nobody has grown in tandem with India as closely as Grasim Industries. A flagship of the Aditya Birla Group, Grasim Industries was incorporated in 1947 as a textile manufacturer and since then, the company has diversified into various new sectors and industries, including the production of viscose staple fibre (VSF), cement, sponge iron and chemicals. Today Grasim Industries ranks among India's largest private sector companies. Its consolidated net revenue was Rs.402 billion and consolidated net profit of Rs.32 billion in FY 2017.

Grasim today is India's pioneer in VSF, a man-made, biodegradable fibre with characteristics akin to cotton. Production of Viscose Staple Fibre (VSF) was started in 1954 at Nagda, in Madhya Pradesh. The business has grown steadily over six decades to become a leading player, with 9% global share.

So, over 70 awards in its kitty already, Grasim – a 70 years young brand – is poised to achieve yet greater glories!
Liva Protégé
Liva Protégé 2017 – Designing Future of Future Fashion Designers!
Liva Protégé 2017 is a mission dedicated to the Indian fashion industry that aims to tap the Indian talent pool and ascertain that promising fashion designers get their rightful place and thereby, help India to keep shining across the global fashion markets. It is a unique platform for the best of budding fashion designers across India to showcase their creativity and make an indelible mark on the fashion circuit in India.
Liva Protégé 2017 – Designing Future of Future Fashion Designers!
Being a revolutionary designer hunt for recognizing India’s future stars in the field of fashion, and taking pride in announcing that after covering over 14 cities, and touching more than a hundred students from 103 colleges across India, Liva Protégé has reached the final leg of the journey – the Grand Finale.
Many Milestones Reached
Don’t Miss The Grand Finale on 14th December, 2017!
The ongoing campaign LIVA AW 17 primarily promotes and markets the brand LIVA as one of the most desired premium fabric brands in India. Spread over a period of 3 months starting from September, the campaign so far has marketed the brand via different mediums such as LIVA TVC AW 17, creating on ground visibility for LIVA and visibility across category labels, generating media buzz including airing LIVA Behind The Scene Videos, and training sales staff on the brand that LIVA is.
SOME OF THE MEDIUMS THAT HAVE FACILITATED THE LIVA AW 17 CAMPAIGN
LIVA Branding at Large Format Stores
LAPF Reinvented
LAUNCHING A SMARTER & BETTER WAY TO DO BUSINESS!
Birla Cellulose has recently re-launched LAPF (Lapfconnect.com) with a contemporary look, detailed member directory, comprehensive search options, facility to request a fabric sample online and much more.
LAPFCONNECT.COM HAS TURNED BIGGER AND BOLDER.

Following are its remodelled features:
LAPF Studio LAPF Connect
LAPF Studio LAPF Connect
The studio is not just a place to sell fabrics, but also a spot to connect with other brands, manufacturers, exporters, and agents and traders. You can post a requirement and share it with different manufacturers including weavers, spinners, processors, etc.
LAPF Corner LAPF Member Directory Member and Product Search
LAPF Corner LAPF Member Directory Member and Product Search
You can view gallery, watch videos, read LAPF newsletter and get the latest fashion, textile news instantly. Your search for the best cellulose based manufacturer ends here! The directory offers you many options to choose from, and simplifies the search process for you. This function enables members like you to look for India's best manufacturers near you and also search fabrics with different specifications - all at one place.
 
EVENTS
Preview in Seoul
August 28th - 30th, 2017
Preview in Seoul was organized by Korea Federation of Textile Industries in Seoul between August 28th and 30th, 2017. The event showcased special fashion shows, business networking events, and much more. It also provided its visitors, opportunities to explore distinctive yarns, knits, and findings & trims, among other things.
Preview in Seoul
Premiere Vision Paris
September 19th - 21st, 2017
Over 1900 exhibiters showcased their collections based on contemporary needs of the fashion and apparel industry at Premiere Vision Paris between September 19th and 21st, 2017. The event where six industries supplying material to the global fashion market came together on one platform, offered many opportunities to its audiences
Preview in Seoul
Yarnex
September 21st - 23rd, 2017
Over 1900 exhibiters showcased their collections based on contemporary needs of the fashion and apparel industry at Premiere Vision Paris between September 19th and 21st, 2017. The event where six industries supplying material to the global fashion market came together on one platform, offered many opportunities to its audiences.
Preview in Seoul
UPCOMING EVENTS
Farm to Finish Expo
November 17th - 20th, 2017
Farm to Finish Expo Offering an opportunity to all the stakeholders of the textile and clothing industry, Farm to Finish Expo was held in Coimbatore between November 17th and 20th, 2017. Bringing the entire value chain under one roof, the expo saw participation from cotton seed manufacturers, spinners, weavers, knitters, and retailers to name a few.

Venue:
CODISSIA Trade Fair Complex
ANALYTICS
ANALYTICS
MARKET SPEAK
In this section, we will get a sneak peek into what's trending and what's not in the textile industry in India and across the globe. All that you need to know about the textile market, be it useful insights or the latest findings about major shifts in fashion/ apparel industry, this section is a tell-all.
Results out for Birla Cellulose canopystyle audit
About 250 delegates from different global brands NGOs, and manufacturers attended the recently held Sustainable Apparel Coalition Member meeting. The meeting was sponsored by Birla Cellulose and was a great affair all in all. Presentations highlighting the efforts on the part of the Birla Cellulose management, were shown at the event.

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Grasim adds another feather in its cap
A flagship company of Aditya Birla Group Grasim Industries Ltd. has done itself proud again! The company has bagged the US Department of Agriculture (USDA) certified biobased product label for its dope dyed fibres-Birla Spunshades. The USDA BioPreferred Program aims to increase the purchase and use of biobased products worldwide.

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An FSC C-o-C certification for Birla Cellulose vilayat unit
Vilayat Unit in Gujarat received the FSC C-o-C certification. A third party and world's leading inspection, verification, testing, and certification company SGS India carried out the assessment. The FSC C-o-C certification was recently awarded to the Vilayat Unit after the assessment was carried out successfully. Vilayat Unit is the fourth fibre unit of Birla Cellulose to have gotten this certification.

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QUIZ
The more you are abreast with LAPF and its offerings, more chance you have of making it big. It’s time to test your knowledge about LIVA, LAPF & latest happenings in the textile industry, and win big.
QUIZ
QUIZ
Take Part In The LIVA Quiz Answer
HOW DO YOU RATE OUR NEWSLETTER?
For any suggestions or comments, kindly contact us at:
reply.lapfconnect@adityabirla.com +91 22 6195 7700


Grasim Industries Ltd.: Birla Cellulose, Hub Tow Solaris, 5th Floor, 501A & 502,
Prof N. S. Phadke Marg, Andheri East, Mumbai – 400 069, India



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